How Keywords Can Help Your Pay Per Click Advertising
Wednesday, October 29th, 2008The root of a quality pay per click campaign is the right keyword list. It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.
Not sure how to do this? Suppose your basic keyword was “loan.” Many people search for this word every day. However, lots of sites also use this word, making it difficult to rank well for it. The answer is to broaden your keyword scope.
Try to imagine all the ways that your base keyword can be searched for. When they type in “loans” a searcher can be looking for several things. It is important to put yourself in a searcher’s mind set and understand how they are interpreting your keyword. Some ideas would be; “bad credit loan,” “getting loan” etc.
These keywords are just a slight deviation from the base keyword. You can dig down and expand your scope. There are many varieties of loans available. You should combine these keywords with your first basic list and see all the options you will come up with, just from one base word.
You could even create an ad group made up entirely of the names of lenders. Want to take this a little further? Add an extension like .com, .org, or the extension of a country you’re targeting to the end. Even if there’s no such domain, you’ll encounter people who’ve type this information into a search engine. They’ll see your ads, and increase your chances of a click.
Do not use saturated keywords that have a lot of competition bidding on them. Find specialized ones that are derived from the primary keyword. Also make different key phrases from one phrase; “loan bad credit” can be taken from “bad credit loan.” Doing this will attract more searchers.
Campaigns and keywords can be created around the different search keywords that your potential buyers will be looking for. It is wise to try all sorts of different keywords and phrases as searchers can use a wide variety of keywords and phrases.
Think about using domain names, product and serial numbers, and even plurals and misspellings of words as a springboard for your keyword list. Think about eliminating spaces between words - this is a common typing mistake that results in a large number of searches.
Use company names and domain names, as well as variations on them. Think about using superlatives like “best” or “cheapest”, and remember that there may be spelling variations in different countries.
Check log files for your website to find out which keywords are working. You’ll easily be able to find out which keyword a visitor used to find your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action.
