interNET Features & OBjectS

Search engines like Google and others similar, are critical to helping people connect with the web businesses they are searching for. There are companies out there that claim to get your page rankings so high that you’ll gladly pay high prices to make it happen. Not every website can or wants to go that route however.

Finding tried and true ways to get organic traffic meaning being found during a regular search, not by pay per click ads as seem on the right column of the listing, is the best and most solid way to build your web site’s traffic long term. Here’s what search engine optimization boils down to:

1. Content, content, content. You need real content on your web, this is content that has real meaning to real people, not just stuffing a bunch of keywords that make no sense. Search engines use programs called web crawlers or web spiders that list web sites. The one thing those web crawlers looks for is content. They figure out if a site has content by tracing keyword phrases. This is why search engine optimization usually starts by picking keywords and writing content around them; many web site marketing experts advocate writing a high density of the same keywords, but doing too much of this can actually work against you.

2. Link exchanges are another valuable tool to get your site ranked higher. It’s important to find websites that are willing to put your link on their website that leads back to your site. It’s best to find websites that are related in content or topic of your site. Methods vary for finding these, but some common ways are link exchanges, article writing, social networking, posting on blogs and forums are some popular choices.

3. Updated and fresh content. This is important both for your human visitors as well as the web spiders. When both see there’s new content added at least 3 times a week, they will be more likely to come back more often. It takes an average of seven visits before someone will purchase a product or post on a forum, so it’s important to give both reason to return to your site.

4. Web layouts that make sense. Your web site should have clean navigational links, your front page should have links to everything else on your site.

5. Text means everything in web content. Search engine crawlers ignore Javascript, they disregard graphics, and until recently, they couldn’t read text in Flash animations. If the search engine spiders can’t read it, it doesn’t help your page rankings.

The real secret to long term success with web site optimization is to make sure your site is usable and interesting, both to the search engine spiders and to your human visitors. Keep adding fresh content that makes them both want to come back for more, and your site will continue to grow in popularity with both.

A 1st impression in terms of the internet is the 1st time someone uses an internet browser to open up a specific Blog. Most men and women read from the top down, that would logically prove that the 1st part of any Blog that most men and women see is the header graphic. The header graphic is the portion of the Blog that has the Blog’s name and usually a graphic picture of some sort.

With that much importance riding on the look and feel of the header graphic of a Blog, it is puzzling then why some websites pay such little attention to making sure their Blog’s header graphic projects a positive and exciting picture. A poorly designed, or amateurish looking, Blog header graphic is one of the fastest ways to lose the traffic that has come to the Blog.

When someone opens up the 1st page of the weblog, if they see something that looks unprofessional then they may look at going to another site that may take the material they’re looking for a little more seriously. The last thing any weblog should want to do is turn male and women away that come to visit it because from the looks of their top header image they appear to be an unprofessional or amateurish site.

When someone opens up the first page of the website, if they see something that looks unprofessional then they may look at going to another site that may take the material they’re looking for a little more seriously. The last thing any website should want to do is turn people away that come to visit it because from the looks of their header they appear to be an unprofessional or amateurish site.

The best way to insure that the first impression that a website makes is a positive one is to have a professionally designed header graphic. While this may cost more than a do-it-yourself header graphic image or just going with a total text header, the investment should be worth it in terms of how much credibility the website gains.

With a professionally designed header graphic picture added to the top of a Blog, 1st time viewers of that Blog assume that they have come to a site that is better than some of the sites out there that appear to be hobby sites. A header graphic design that gives off the feeling that it was professionally done can add to the legitimacy of the overall Blog.

This works for more than just the homepage too, as most websites use the same top header image Jpg on every page within the whole weblog.

This works for more than just the homepage too, as most websites use the same header image on every page within the whole website. With that in mind, a professionally designed graphic image at the top of every page in a website means that no matter what page someone surfs to as a result of what came up in search engine results, their first impression will be a good one.